Diagnostic tool

Know who you are
really speaking to.

Use this guided diagnostic to clarify customer segments before you invest in positioning, research, or content.

What it gives you

It gives you a focused starting point. It does not replace primary research or a full segmentation study.

This diagnostic is delivered through Tally. Review each prompt before sharing information and do not enter confidential or sensitive personal data.

Need more than a diagnostic?

Build segmentation on
real customer evidence.

We can design the primary research and turn the findings into an actionable market model.