What We Did

We conducted comprehensive secondary research to understand customer preferences, market size, and competitive landscape for credit card affiliate products in MENA and Saudi Arabia. Our insights helped the client identify opportunities and develop a strategic approach for entering the market.

Our Approach

• Outlined the secondary market research and identified target segments by demographics and behavior.
• Compiled secondary sources and established the financial projection framework.
• Analyzed collected data to gain insights into the Saudi credit card affiliate market.
• Estimated revenue, costs, and profitability through financial projections.
• Provided strategic recommendations and a go-to-market plan for the market.